Headshots vs. Branding Sessions: Which One Do You Really Need?

Hey there, superstar!

If you’re here, chances are you’re thinking about stepping in front of the camera, but you’re stuck on one very important question: Do I need a headshot or a branding session? Don’t worry—you’re not alone in wondering! These terms can sound pretty similar, but trust me, the sessions (and their purposes) are completely different. I’m here to break it down for you in plain, friendly terms so you can figure out which one best fits your needs. Let’s dive in, shall we?

What’s the Difference? Let’s Clear It Up

Headshots: Your Digital Handshake

Think of a headshot as your first impression—it’s that polished, professional photo that you use for LinkedIn, your company’s website, or even your Tinder profile (no judgment). Headshots are clean, straightforward, and all about you. No distractions, no fluff—just a crisp image that makes you look like the boss you are.

• Who’s it for? Professionals, actors, freelancers, job seekers, and anyone who needs a “this-is-me” photo.
• The vibe: Polished, professional, simple.
• Key goal: Confidence and approachability. Your headshot says, “Hi, I’m competent, reliable, and ready to crush it.”

Branding Sessions: Your Personal Story in Pictures

A branding session is like headshots’ cooler, more expressive cousin. It’s all about telling a story—your story. These sessions go beyond your face and dive into the why and how of what you do. We’ll incorporate props, environments, and moods that represent your business or personal brand. It’s the visual version of your “About Me” page.

• Who’s it for? Entrepreneurs, small business owners, creatives, and anyone building a personal brand.
• The vibe: Expressive, personalized, and story-driven.
• Key goal: Connection. Branding photos say, “This is who I am and what I bring to the table.”

How to Decide: What Are You Trying to Achieve?

Here’s the million-dollar question: What do you want your photos to say about you? Let’s look at a few common scenarios to help you figure it out.

Scenario 1: You’re job hunting or updating your professional profiles.

Go for a headshot. When recruiters or potential clients Google you (and they will), you want a professional photo that screams “Hire me!” A clean, well-lit headshot does just that.

Scenario 2: You’re launching (or relaunching) a business.

You’ll want a branding session. Whether you’re a yoga instructor, baker, designer, or coach, branding photos show the heart of your business. It’s about creating images that let your ideal client feel like they already know you.

Scenario 3: You’re an actor, artist, or creative freelancer.

Honestly? You might need both. A headshot is crucial for professional profiles or casting calls, but a branding session can highlight your creative process or showcase your work. The two together? Chef’s kiss.

Scenario 4: You just want to feel amazing.

Either will work! A headshot is perfect for that confidence boost and looks great on your socials, while a branding session lets you explore your creative side and celebrate what makes you you. Why not do both?

Studio or On-Location: Does It Matter?

For headshots, the studio is often the way to go—it’s controlled, clean, and all about lighting you perfectly. For branding sessions, the location depends on your story. Are you a baker? Let’s shoot in your kitchen. A fitness trainer? The gym might be the perfect backdrop. I’m here to help you figure out what makes the most sense.

Lisa’s Top Tips for Your Session

1. Think about your audience. Are you impressing potential clients, employers, or customers? Your goal determines the type of session you need.
2. Dress the part. Headshots call for clean, professional attire, while branding sessions allow for more variety—think outfits that reflect your business and vibe.
3. Props are your friend. For branding sessions, bring items that represent your work—a laptop, paintbrushes, books, or even your favorite coffee mug.
4. Relax! Whether it’s a headshot or a branding session, I’ve got your back. I’ll guide you every step of the way, from poses to outfits, to make sure you look (and feel) amazing.

Why Not Both?

Let’s be real: a headshot and branding photos serve different purposes, but together, they’re unstoppable. A headshot gets you in the door; branding photos show them why they should stick around. If you’re unsure, let’s chat! I’ll help you decide what works best for your goals, style, and story.

So, what do you think? Are you ready to step in front of the camera and show the world what you’re all about? Whether it’s a classic headshot or a dynamic branding session, I’m here to capture the real you. Let’s create something you’ll be proud to share everywhere—from your website to your grandma’s fridge.

Want to see the difference for yourself? Check out my gallery!
Let’s make magic together.