1. I’m not interested in creating photos that look like everyone else’s.
This is an important statement for a couple of reasons: with the proliferation of photographers on social media, it is very easy to get caught up with the latest trends and say: I want that too.
I aim to make timeless and imaginative images that you will enjoy for years to come. And while yes, I want you to come back to me next year for another documentary session, I want it to be because you’re ready to continue updating the story of your life, not because the lifestyle images you took last year no longer fit with the “current trend”.
2. I go beyond the surface and get to know my clients.
While I am a business, I am also a human being. I do not subscribe to the “churn and burn” model. There’s no way I would be successful at point #1 if we didn’t get to know each other.
Do we need to be best friends? No. Though that would be nice. I like best friends.
But will we talk and chat, and have a laugh or three throughout the day? Absolutely. I might even tell you what I originally wanted to be when I grew up. (Hint: it was not a data scientist).
3. I’m sincere and honest, and funny (sometimes to a fault).
For most of my adult life, I’ve been a creative of numbers in the corporate world. My job was to craft sales stories from data analysis and market research. I learned a lot about who I was as a person and how I wanted to be viewed within an organization. And that came down to two points: Good at my job, and funny.
I never took myself too seriously. Sooooo many people think that being professional = being boring, and it doesn’t have to be that way.
Customer Service is about meeting the client where they are at, and providing a deliverable that A) the client needs and B) in a way that makes them want to come back to you, again and again.
Do I take my art form seriously? You bet I do. Because when you recommend me to your friends and family, I want that recommendation to be because you’re crazy about your photographs, and you loved our time together (and now we’re besties – see #2).